Sheamus vs. Roman Reigns Feud Hinges on WWE Creating Sympathy for the Big Dog

The battle for the WWE World Heavyweight Championship will rely on pathos as much as performance, on whether the company can make fans see Sheamus as the cold-hearted overlord and Roman Reigns as a martyr.  The more WWE can pull in the audience and make them agonize alongside Reigns, the more powerful this story will become. Done right, it will propel The Big Dog and showcase The Celtic Warrior as a top-tier heel. At the close of Survivor Series, that story began with Mr. Money in the Bank S...